TWG Tea Unveils a New Era of Tea Time Glamour in the UK
The world’s finest luxury tea brand introduces their chic and elegant lifestyle concept to Europe with the launch of two exceptional TWG Tea locations in the heart of London.
Founded in Singapore at the epicentre of Asia’s tea producing region, TWG Tea offers the largest collection of whole leaf teas in the world with over 800 varieties of single estate harvests and exclusive blends direct from every tea producing country.
Tea innovator Taha Bouqdib pushes the boundaries with the design and craftsmanship of ranges such as the TWG Tea Haute Couture Tea Collection®, composed of teas sourced and blended to suit the trend of the season and to showcase an excellence of content and packaging.
TWG Tea arrives in London this June to mark their 10-year anniversary and 70th opening.
TWG Tea also offers a myriad of loose leaf and packaged teas, gifts, modern tea accessories, tea-infused patisseries and tea gastronomy through an extensive dining menu and tea list.
United Kingdom, May 2018 – TWG Tea, the world’s finest luxury tea brand, announces its European debut with the opening of two Tea Salons & Boutiques in Knightsbridge and Leicester Square. Bringing tea savoir-faire from East to West, TWG Tea will be introducing the largest collection of teas in the world from every tea producing country in addition to exquisite tea gastronomy to the UK this June.
Founded in 2008 by tea innovator Taha Bouqdib and partners in Singapore, TWG Tea has established its reputation as a tea institution and the global leader in the luxury tea industry with locations in nine out of ten top tea-producing countries in Asia including China, Japan and India, as well as across the Middle East and North America. Lauded for the creation of new varieties every season in collaboration with the world’s most renowned tea gardens, Bouqdib selects the finest of each harvest to work them with skill and experience to create blends that will tantalize the palate and reflect the uniqueness of the moment.
“To celebrate our 10-year anniversary, I am delighted to open TWG Tea in London, a fashion capital with such a strong tea tradition,” says TWG Tea President, CEO & Co-Founder Taha Bouqdib. “I look forward to surprising customers with teas at every price point and from every corner of the world – from New Zealand to Japan, Brazil to Kenya, Hawaii to Malawi – as well as launching exclusive tea blends which are inspired from the often subtle shifts in the collective emotions of the day to create an unexpected encounter in the teacup. Teatime in the UK will never be the same again!”
“We distinguish ourselves from the archives of cultural tea traditions,” adds Maranda Barnes, TWG Tea Co-Founder & Director of Business Development. “TWG Tea shapes the trends of the day with creations that are sensual, irreplaceable and exceptional. At once inspiring and inventive, TWG Tea both embraces and challenges history. We look forward to reigniting a curiosity and passion for tea which made the UK synonymous with tea drinking for over 400 years.”
Since 2008, TWG Tea has launched in 19 countries with 70 Tea Salons & Boutiques in the fashion capitals of Singapore, Tokyo, Hong Kong, Shanghai, Dubai, Vancouver, Taipei and Seoul to name only a few, and is distributed across 42 countries. Marking 10 years of global expansion, TWG Tea continues to break down barriers as the most iconic global luxury tea brand to emerge from Asia.
TWG Tea, the finest luxury tea brand in the world, was established in Singapore and celebrates the year 1837 when the island became a trading post for teas, spices and fine epicurean products. TWG Tea, which stands for The Wellbeing Group, was founded by Taha Bouqdib, Maranda Barnes and Rith Aum-Stievenard in 2008 as a luxury concept that incorporates unique and original retail outlets, exquisite tea rooms and an international distribution network to professionals. Committed to offering teas directly from source gardens, TWG Tea’s collection is the largest in the world, with fine harvests from every tea producing country and exclusive hand crafted tea blends. Internationally recognised as a true innovator with the creation of new varieties of tea every season in collaboration with the world’s most renowned estates, TWG Tea also offers exquisite signature modern tea accessories and delicate tea-infused sweets and savouries.
After launching its first Singapore tea salon & boutique at Republic Plaza in 2008, TWG Tea has opened in iconic destinations such as ION Orchard, Marina Bay Sands and Takashimaya Singapore. Expanding its presence internationally, TWG Tea has heralded the opening of exquisite Tea Salons & Boutiques in Bangkok, Dubai, Guangzhou, Hong Kong, Kuala Lumpur, Taipei, Tokyo, Manila, Jakarta and Shanghai. In addition, TWG Tea’s exclusive collection of the finest teas of the world is available from TWG Tea Boutiques in Harrods Knightsbridge, London and Dean & DeLuca Madison Ave, New York. The premier tea supplier to the finest hotels, restaurants and international airlines, TWG Tea is retailed around the world in gourmet épiceries, including El Corte Ingles in Portugal, Feinkost Kaefer in Germany, David Jones in Australia and GUM in Moscow, Russia, and served in Business Class, First Class and Suites and in the Lounges of Singapore Airlines and Nippon Airways.
TWG Teas are available in Singapore, Australia, Azerbaijan, Belgium, Cambodia, Canada, China, the Czech Republic, Denmark, Estonia, Germany, Hong Kong, India, Indonesia, Japan, Kuwait, Macau, Malaysia, Maldives, Mauritius, Mexico, Morocco, New Caledonia, New Zealand, Pakistan, Philippines, Portugal, Qatar, Russia, Saudi Arabia, Seychelles, South Africa, South Korea, Spain, Taiwan, Thailand, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, the United States of America, and Vietnam. European online orders can be made at www.Harrods.com; online orders within the USA can be made at www.DeanDeluca.com; Canadian orders may be made online at www.VansingDG. com; worldwide online orders can be made directly from the TWG Tea e-Boutique and m-Boutique at TWGTea.com.