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Mini Countryman Edition

Mini has partnered with Visit England and Visit Wales to offer unique overnight stays and experiences in a customised and specially developed Mini Countryman edition.

The Countryman edition, which is Mini’s biggest and most versatile model, is equipped with a special rooftop tent that allows guests an exclusive ‘Room with a view’ in areas of outstanding natural beauty that are normally off limits to the public.

The British automaker is also offering the public a chance to stay in one of three of the UK’s beautiful locations: Durdle Door on the world famous Jurassic Coast in Dorset; the stunning Cheddar Gorge with a backdrop of dramatic cliffs in Somerset, and the majestic glacial mountain range of Snowdonia in Wales.

The collaboration with Visit England and Visit Wales is seen as a smart move by Mini to cash in on the rise of domestic tourism. The carmaker commissioned a new research from OnePoll which shows nearly half of us are more likely to go on a spontaneous break in the UK than we have been in the past decade.

According to Visit England, Brits took 44.7 million domestic holidays in England (trips of at least one night) in 2016, up 2% on 2015 and the strongest performance since 2013. From January to April this year (2017) Brits also took a record 11.4 million holiday trips in England.

Some other findings claim that around half of Brits (48%) fancy a ‘staycation’. In general, 57% prefer visiting the coast because of the beautiful views and scenery, while 43% find holidays at home far less stressful than going abroad and 37% say a key benefit is being able to drive to their preferred UK holiday spot.

Mini has allowed the public to win the staycation by entering a ballot. The prize, described as ‘money can’t buy’ by Mini, allows the guests to sleep in a specially designed luxury roof tent by Autohome, atop the Mini Countryman edition in a site specifically chosen for them. They will get to sleep in comfort under the star-lit skies and wake up to a breathtakingly beautiful sunrise.

The Mini Countryman edition vehicles will also allow guests to explore further. Bespoke itineraries will be created for each site including fun-filled local activities such as coasteering, caving, abseiling and visiting attractions nearby. Guests will also be able to enjoy local produce through campfire dining.

The locations on offer include: sleeping atop a cliff looking down on the stunning beach and vista of Durdle Door in the world famous World Heritage Site, the Jurassic Coast in Dorset; a stay by the majestic, carved, glacial mountains of Snowdonia, where you could have breakfast looking over the stunning Ffynnon Llugwy lake, or a visit to the truly epic, Lord of the Rings style vista of Cheddar Gorge in the Mendip Hills in Somerset. Lucky winners will be able to tell their friends that they woke up in one of the greatest natural wonders in Britain.

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2 Comments

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