Photo Cred: Rolls-Royce.
A new benchmark was set a week ago when the all New Rolls-Royce Phantom – the eighth generation of the Rolls-Royce nameplate – was unveiled. Not satisfied with simply launching a motor car that is a wholly contemporary design interpretation of Rolls-Royce Phantom DNA and a technological tour de force, Rolls-Royce has revolutionised the luxury car industry itself by shifting away from the status quo of shared platforms to an entirely new luxury business model.
Peter Schwarzenbauer, chairman of Rolls-Royce and member of the board of the BMW Group said, “New Phantom is a powerful statement of design, engineering and Bespoke expertise and I am delighted with the response we have received from our many highly discerning customers worldwide.”
Architecture of Luxury
The New Phantom will be the first of a new generation of Rolls-Royces to benefit from the creation of the Architecture of Luxury.
The latest Phantom has been designed and engineered from the ground up in such a way as to be scalable to the size and weight requirements of different future Rolls-Royce models, including those with different propulsion, traction and control systems, thus underpinning the long-term future product roadmap.
Approximately 30 percent more rigid than the spaceframe architecture on which sat Phantom VII, the new architecture is at the heart of how the next generation of Rolls-Royces delivers the Rolls-Royce experience in terms of ride comfort, acoustic comfort, seat comfort, exterior presence and interior space.
The first major benefit of the new architecture for the New Phantom are lightness, increased stiffness, efficient production of standard and extended wheelbase bodies and uncompromised exterior surface design.
The most silent motor car in the world?
Incalculable effort including 6mm two-layer glazing all around the car, more than 130kg of sound insulation, the largest ever cast aluminium joints in a body-in-white for better sound insulation, and use of high absorption materials were expended for the Rolls-Royce Phantom VIII.
Further noise insulation by inserting dense foam and felt layers are between these skins to provide sound insulation not witnessed before in the car industry. In addition, high absorption layers within the headliner, in the doors and in the boot cavity have further aided insulation and reduced reverberation. Rolls-Royce also worked closely with its tyre supplier to invent ‘Silent-Seal’ tires to wipe out tyre cavity noise and reduce overall tyre noise by 9 decibals.
All in all it is a perfect 360° cocooning effect in a motor car that is approximately 10 per cent quieter than its predecessor at 100 kph. Indeed, when Rolls-Royce’s acoustic test engineer first reviewed results road and vibration tests, the sound levels were so low they had to check their instruments were calibrated correctly!
The magnificent V12 reinvented
A completely new, 6.75-litre V12 powertrain has been engineered for New Phantom, in place of the previous naturally aspirated V12 engine.
The new V12 Phantom engine employs two turbo chargers that contribute to a low-end torque output of 900Nm at an incredibly low 1,700rpm whilst also delivering 563bhp or 420kW of power, resulting in calm low speed progress associated with state occasions and an unfussed surge of power when one needs to press on. The addition of Satellite Aided Transmission (SAT), married to a ZF 8-Speed gearbox also ensures that the driver is prepared for whatever the road has in store for them.
The luxurious car’s central nervous system connects and controls all the various advanced intelligence systems of New Phantom. Some assistance systems on-board the New Rolls-Royce Phantom include: Alertness Assistant, a 4-camera system with Panoramic View, all-round visibility including helicopter view, Night Vision and Vision Assist, Active Cruise Control, collision warning, pedestrian warning, cross-traffic warning, lane departure and lane change warning, an industry leading 7×3 high-resolution head-up display, WiFi hotspot, and of course the latest navigation and entertainment systems.
Giles Taylor, Director of Design, Rolls-Royce Motor Cars concludes, “Phantom is the epitome of effortless style, an historical nameplate that occupies a rarefied space in the luxury constellation and conjures a rare magic all of its own. New Phantom raises a glass to an illustrious design legacy whilst forging a modern and revitalised presence for the next era of Rolls-Royce design.”
Article source: Rolls-Royce